Me (writer, difficult, shies away from public displays): Huh-uh. Waaayyyy too much pressure. I'm not your monkey, Mr. Publisher Man. You can't expect me to come up with some very sage, very writerly blog post idea on a whim.
Publisher (patient, tendency toward eye rolling): You can't write about anything, Any topic you want.
Me: *squints suspiciously* Anything?
Publisher: *heavy sigh* Yes. Anything. Just write something, okay?
Me: Maybe. I'll think about it. [Ten minutes later] I'VE GOT THE PERFECT IDEA IT'LL BE ALL ABOUT UNICORNS AND-
Publisher: Fine-fine. *waves hand* Just...write it, okay? And make sure to submit it on time?
Me: Hmm? Wha? Time. Right. Got it. *googles unicorns picture, giggles giddily*. Unicorns. Kick ass.
And that's how I ended up writing this blog post about unicorns. And dragons. And why there should be more unicorns in space. UNICORNS, BITCHES!
A Case for More Unicorns in Science Fiction